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Clio Awards 2023: A Stunning Showcase of Breakthrough Advertising Campaigns

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As we gear up for the 2024 Clio Awards, let’s take a quick look back at 2023’s winners. Last year’s awards celebrated some of the industry’s most creative and impactful ads, setting high benchmarks in storytelling and brand promotion. From the comically brilliant to the emotionally resonant, these seven campaigns captivated audiences and redefined advertising excellence:

Globant | 1000 Slides

This ad by Buenos Aires IT company Globant is hilarious, as much as it is punchy, showing management teams at one of their most awkward moments.

Volvo Trucks | Love Story

It is a love story between… two Volvo trucks named Fun and Efficiency. As tacky as it may sound, the result is magical thanks to the perfect fusion of a classic love song, state-of-the-art cinematography and sleek editing.  

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Apple | Chase

A chicken running in the streets, angry cooks and a helicopter chase all serve to showcase the cinematic capabilities of the iPhone 14 Pro. Exaggerated? Maybe, but the production is top-notch and reliable, as you’d expect from an inspiring company like Apple.

Uber Eats | Uber Don’t Eats

Eating kitty litter for breakfast? Spreading sunscreen on your sandwich? What a bonkers ad! Featuring a few mega-celebrities, Uber chose an extreme method to present its new grocery delivery service. The result is crazy, fun and… don’t try this at home!

Michelob Ultra | Superior Bowl 

A tennis legend walks into a bowling alley, and all the men are in awe… This ad for Superior Bowl in Nebraska feels like a modern Western. It conveys the fun of playing bowling even without the striking entrance of,,, Serena.

Amazon | Women’s World  

https://youtu.be/J6PtqDf8Ke8?si=Yzgw6oJg4tnuXmLn

Amazon’s Mother’s Day ad is a charming tribute to the Indian women who run all-female delivery stations. The ad follows what seems to be a day in the life of one such woman, with genuine street scenes and a dramatic moment when the delivery woman (and mom) steps into a men-only hair salon.

ZenBusiness | Welcome to the Uprising  

What started as another (dull) day at the office quickly evolved into the ultimate fantasy of many unhappy employees—a vandalism fest with a golf club that left the office in mayhem and the ex-employee on her way to freedom. 

The Ultimate Spotify Playlist Guide for Creative Minds and Artists

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It’s time to wear these quality headphones and discover Spotify’s best playlists and albums for creativity. Elevate your work, study, or creative sessions with specially curated Spotify playlists. Uncover how the right music can enhance concentration and spark imagination, transforming your productivity.

Electronic Circus

If you love electronic music, then this playlist is for you! It has 70 instrumental sessions by legends like Beyond the Wall, Elamy, and Ann Clue. Most tunes sound great, while some will make you say: “I fucking love it!”

Berlin Techno

If you have a good pair of headphones and an affinity for drum-intensive machine music, you’ll love Berlin Techno. Constantly updated, this playlist now includes over 31 hours of techno that will shoot you into a flow state within minutes. 

Spanish Female Rappers

With over 26 hours of fun, energetic rap and ragaton by the hottest Latinas on Spotify, including Sofia Gabanna, Mala Rodríguez and many other talented raperras. No, this is not an instrumental playlist, but strangely, something in the beat shot me into flow states within minutes. So don’t worry. Hit play and pásalo bien!

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Focus Piano

If you’re a piano lover, you’ll appreciate this playlist by Spotify. With more than 12 hours of soft piano, you can easily forget where you are and let the sound carry you away. This list is purely instrumental, and there are no other instruments beyond piano. It is carefully curated by Spotify and constantly updated. 

Miss Monique

If you love electronica, Miss Monique (real name: Alesia Arkusha)  needs no introduction. With her signature green hairstyle and incessant energy, this Ukrainian DJ plays uplifting fusions of techno, trance, progressive and other electronic styles on the hottest stages around the planet. While she shares countless sets on YouTube, Spotify offers about a dozen of her albums and more music featuring her. 

OK Computer

I recently discovered Radiohead. I was born in the late 70s, so I knew the band when it was all the rage and when Creep became a smash hit. But I have yet to sit and listen to any of their back-to-back albums. Back then, there was no Spotify, and music was far less accessible than it is today. Anyway, there’s something in OK Computer, and in Radiohead, in general, that helps you deep dive into any creative task, and the soft vocals don’t distract me at all.

Premiers Symptômes

When I was a student of Visual Communications during my early twenties, we had drawing lessons. During the long practice sessions, I discovered Air. You may be familiar with Playground Love or All I Need from the soundtrack of The Virgin Suicides. But this electronic French duo has about a dozen beautiful albums. And if you want to get creative, dive into Premiers Symptomes, and you’ll be in for an out-of-space ride… 

Epic Instagram Growth: Discover Six More Masters in Part II

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Welcome to Part 2 of our journey into Instagram mastery! We’re back with six more Instagram virtuosos after showcasing six stellar profiles in our first instalment. These experts don’t just preach; they practice, offering a mix of free insights and in-depth courses. They’re reshaping the Instagram landscape with innovative strategies, engaging content, and transformative storytelling. Get ready to elevate your Instagram game!

mahacopyco

So, you think you must publish ten stories and reels per day to break the Instagram glass ceiling? Think again: These witty identical twins are here to challenge all the advice you’ve seen online about how to thrive on Instagram. Their Instagram account currently features less than 90 posts, but each is a copywriting masterpiece.  

Mad & Hal will teach you how to become better copywriters and build an engaged community without selling your soul to the Meta gods. Want to learn their secrets and have a good laugh? Their online Copy Shop offers various affordable resources and courses. 

The.socialclimber

 Grace, aka The.SocialClimber is a freelance social media consultant. She has vast experience in marketing, social media management and content creation. She also works as marketing director for British-Nigerian entrepreneur Steven Bartlett & his podcast, the Diary of a CEO. If you follow him, you may agree that Grace is doing a fantastic job on his social assets.

Grace’s Instagram feed offers a variety of no-nonsense tips, branding case studies, debunked myths, important updates and much more. Her content feels fresh, very authentic and personal.  

thetomisinsmith

Tomisin Smith is the CEO and founder of Chicago Social Media & Content Production agency 26 Digital. With nearly a decade of immersion in marketing, Tomisin became passionate about social media through an internship at a cutting-edge advertising company.

On her Instagram profile, Tomisin offers time-saving checklists and templates, insightful podcasts, ask-me-anything stories, and many practical Instagram tips.  Her feed feels very authentic, personal and fun.

ouiwegirl

Andi Eaton Alleman is a ‘former beauty industry executive turned consultant and wellness aficionado’. Her Instagram feed stands out. It’s refreshing and stylish with short, artistic reels that cleverly draw you into the caption, where the real magic happens. Andi shares priceless tips on content marketing, entrepreneurship, growing your Instagram business and brand building.

She also offers a free How to Launch Masterclass, hosts Your Woo Woo Best Friend podcast on attainable transformation, business strategies and more, and publishes the Oui, We blog on spirituality, manifestation, rituals and more. While ouiwegirl is focused on female entrepreneurship, much of her content applies to both genders.   

likfoon

Malaysian Instagrammer likFoon describes himself as ‘your Instagram growth and monetization specialist’. He can help you expand your reach on Instagram, attract your ideal clients and convert them into buyers. In his Highlights, he shares his story of failure and success in detail. His posts are loaded with priceless, no-nonsense action plans and tips presented as reels or carousels. 

thesocialdevendra

Unlike most of the profiles of Instagram marketers, Devendra Mani’s profile offers much more than tips. It is home to hundreds of resources, many of which are free, which can help you skyrocket your account and save tons of time, money and frustration. It’s like a visual, byte-sized Instagram university. Enjoy!

My answer to:

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Name the most expensive personal item you’ve ever purchased (not your home or car).

I’ve always been an Apple fan, ever since I started studying Visual Communications, in the early 2000s.

As a student, I owned an iBook and, later on, a 15-inch PowerBook G4 (which became obsolete because it had a faulty hard drive). But I had my eyes on the, then next generation PowerBook. It was so sleek and sexy.

Around 2008, when I worked as a graphic designer in the news department, I came across an ad for a 17-inch PowerBook. I met the agent in a café in Tel Aviv where I bought it from him.

I don’t remember how much, but at least $1,000, and it was second-hand. I was so excited that I forgot to take the sandwich I had ordered.

I really worked that laptop to the limit. I’d used it for the following 4 or 5 years, took it with me to England, and it served me well.

There was one problem, though – the WiFi connection was… not great, and didn’t work from a long range. Either the seller didn’t know about it, misled me, or the issue occurred later. I never fixed it, and now this computer is mot so functional. But boy, did I love it…

Five Proven Strategies to Elevate Your Customer Service Game

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Photo by Patrick Tomasso on Unsplash

Service can make or break a business. Fantastic customer service can become your USP (unique selling proposition), what sets you apart from others. 

But don’t take my word for it. Look at Amazon – One of the most successful companies in the world, it has seen its value increase meteorically since going public in 1997 by being customer-centric, addressing their needs and passing its savings to them.

And no, it doesn’t have to cost you a lot. 

Even small perks, actions, services or gifts can take you a long way. As long as your client feels like a VIP, it can work. Here are five examples from my own experience:

Park like a VIP

I used to have a membership card at a nature shop. It was a small store with a friendly team. One of the perks you’d get as a member (it cost only a few bucks) was free access to a private parking lot. It wasn’t a bustling area with no parking at all, but this was a private one, and whenever I got there, I popped the card in and went to the lock. Ugh.. what a feeling of exclusivity. I felt like a VIP!

Mindspace – more than just a workspace

I’ve been a Mindspace member for over a year now. Mindspace is a co-working space provider similar to WeWork but with a different,  more personal approach. 

One thing I noticed was the quality of their customer service. Any issues, such as a faulty AC, empty soda tank or a broken door, would be addressed within a few minutes after opening an app support ticket with answers like “We’re on it!” or “We’ll take care of it first thing tomorrow!”. And they always did, very quickly.

Sometimes, their Community Managers would come to the office within 3 minutes to handle the issue. 

Recently, Mindspace surveyed members for feedback on their experience and how it could be improved.

But it wasn’t just a cookie-cutter survey to keep the boss happy. They cared about the results and turned them into action points. For example, many members had requested cookies to accompany their coffee. 

Guess what?

A few weeks later, they added cookie jars to their kitchen offering (until recently, members could get coffee, tea, condiments and some sauces but no food at all). Not just simple biscuits but individually wrapped Lotus cookies, refilled a few times per day!!!

This week, I was the only one from my team who came to the office, and the Community Manager kindly asked me if I was OK and whether I needed anything. You see how easy it is to make your client or business colleague feel fantastic. Just that feeling someone else cares about you is so awesome.

Another example: members complained about the coffee and its flavour, so they changed the coffee beans and all the machines across their locations!

Laundrette at your doorstep

Photo by the blowup on Unsplash

Before getting married, I used to live independently and have my clothing washed at the local laundrette. I was delighted with their service. The price was reasonable, but the best part was when the items were ready, they’d call and/or leave everything by my door, ready to hang in my wardrobe.

Getting home after a long working day is bliss to such a wonderfully scented surprise!

Honest phone lab

If you’ve ever broken your phone’s screen or your battery has gone obsolete, you know how frustrating it can be. Good luck finding a reliable lab to fix your phone in a reasonable time… 

Enter the mobile mobile lab… Instead of venturing out to find a lab, the phone wizard comes to you and fixes your mobile in your home. How cool is that? I love watching pros at home and enjoyed watching this expert do his magic on my wife’s phone. Within 15 minutes, she had a working phone with a new glass!

Sandwich lady

Photo by Louis Hansel on Unsplash

I got acquainted with her when I started working at the Diamond Exchange district in Ramat Gan. Every day, she’d come with a basket or a cart loaded with a wide assortment of sandwiches. 

I don’t usually buy sandwiches, but in time, I realised she was a health fanatic, and she introduced super healthy sandwiches and tailored them to my taste. 

Now she knows when I’m at the office and always delivers the sandwich I prefer to my desk! 

I don’t even have to reach my wallet. I pay a very reasonable cost every time with a few clicks of my payment app. Bliss!

Now over to you – have you experienced fantastic customer service that made you run to Trustpilot or Google Reviews and write a once-in-a-lifetime review? Please share it in the comments!