Clio Awards 2023: A Stunning Showcase of Breakthrough Advertising Campaigns

As we gear up for the 2024 Clio Awards, let’s take a quick look back at 2023’s winners. Last year’s awards celebrated some of the industry’s most creative and impactful ads, setting high benchmarks in storytelling and brand promotion. From the comically brilliant to the emotionally resonant, these seven campaigns captivated audiences and redefined advertising excellence:

Globant | 1000 Slides

This ad by Buenos Aires IT company Globant is hilarious, as much as it is punchy, showing management teams at one of their most awkward moments.

Volvo Trucks | Love Story

It is a love story between… two Volvo trucks named Fun and Efficiency. As tacky as it may sound, the result is magical thanks to the perfect fusion of a classic love song, state-of-the-art cinematography and sleek editing.  

Apple | Chase

A chicken running in the streets, angry cooks and a helicopter chase all serve to showcase the cinematic capabilities of the iPhone 14 Pro. Exaggerated? Maybe, but the production is top-notch and reliable, as you’d expect from an inspiring company like Apple.

Uber Eats | Uber Don’t Eats

Eating kitty litter for breakfast? Spreading sunscreen on your sandwich? What a bonkers ad! Featuring a few mega-celebrities, Uber chose an extreme method to present its new grocery delivery service. The result is crazy, fun and… don’t try this at home!

Michelob Ultra | Superior Bowl 

A tennis legend walks into a bowling alley, and all the men are in awe… This ad for Superior Bowl in Nebraska feels like a modern Western. It conveys the fun of playing bowling even without the striking entrance of,,, Serena.

Amazon | Women’s World  

https://youtu.be/J6PtqDf8Ke8?si=Yzgw6oJg4tnuXmLn

Amazon’s Mother’s Day ad is a charming tribute to the Indian women who run all-female delivery stations. The ad follows what seems to be a day in the life of one such woman, with genuine street scenes and a dramatic moment when the delivery woman (and mom) steps into a men-only hair salon.

ZenBusiness | Welcome to the Uprising  

What started as another (dull) day at the office quickly evolved into the ultimate fantasy of many unhappy employees—a vandalism fest with a golf club that left the office in mayhem and the ex-employee on her way to freedom.